The RSPCA was looking to launch a campaign that would educate consumers of pork products about the plight of pigs. They made it clear that they did not want to preach and alienate the audience. In fact, they specifically wanted to communicate their message in a lighter tone of voice, which isn’t traditionally used by the charity sector. This strategy was put in place so that the campaign would have the significance to be absorbed faster by the general public, ultimately initiating a change in behaviour.
What We Did
- Character Animation
- Environment Art
The RSPCA asked us to produce a campaign that educated consumers about the plight of pigs in producing pork products.
However, they didn’t want a preaching tone that might turn off lots of people; instead, they wanted to communicate their message using a lighter tone of voice.
What did we do?
As big fans of pigs, we were excited to get the chance to put their welfare on the radar. So we created an informative, entertaining, three-minute animation in a friendly, colourful visual style, voiced by the hilarious James Dreyfus.
But that’s not all. Our fun and distinctive Think Pig campaign also encompassed a 12-page booklet, checklists, banners, badges, stickers and bags designed for the Ben and Jerry’s festival in London.
This fantastic campaign was a hit with everyone who saw it an had a big impact among people buying pork. It also resulted in supermarkets increasing their stock of Freedom Food-badged products.